Slurpee Tastes Like...

Social campaign for Slurpee. Picked up by Instagram as best in class and won two Shorty Awards, beating campaigns like 'Straight Outta Compton'.

Winning Changes Everything

A client once told me, he'd take one Campaign Asia Pacific Agency of the Year Award over ten Cannes Lions. These are the agencies they'd pitch to work with.

Slurpee "Ultimate Cup"

Campaign for BYO Cup Day 2014, rewarding the best cup idea submitted to #BYOCupDay with their own head, as a cup. To see detailed case study, click here

7-Eleven "Save the Bites"

A unique take on social storytelling, co-creation, user generated content - and sales. To see detailed case study, click here

Examples of posts and interaction

Lean Cuisine 'Taste it All' 

TV executions introduce Jane Joyce, a modern woman that embraces her flaws with grace and humour, and doesn't like to compromise. The campaign included an interactive video. Above you can see the interface, and below some of the videos displayed when people interacted with it.

The campaign was also on TV with 30' and 15' executions


Nestlé/Maggi Fusian Noodles "Fists of Fusian"

Campaign reel

Campaign trailer

Captioned video

Final film - 19 minutes long but very funny

MasterCard "Pulse of a City"

Real-time data visualisation combined with social listening to launch "Priceless Sydney" program. Praised by MasterCard Global CMO as the most innovative social media work in the category.

Live data visualisation in a way that was never been done before. I brought to the table the concept, developers, social listening companies and data strategy companies to make this work.

Allianz "Be OK Button"

We create a new media format for YouTube with this campaign. OneShow Merit

MasterCard "Priceless Music"

Huge campaign, with the support from McCann, UM and Oddfellas.

NSW Fire & Rescue "Be a Hero"

This statue had a digital face, that would display the profile photos of everyone that took a pledge to make their home fire safe.

Facebook activity integrated with statue

Nestlé "Caution Gifs"

Mobile and desktop app, random gif generator to demonstrate the various flavour combinations of Maggi Fusian Noodles.

Honda "Sound Test Drive"

Put your headphones on and close your eyes. Ad in 3D holographic sound. Over 1 million organic views.