Cadbury “Santa Lives”

A truly innovative project thanks to a great partnership with Mondelez, Wavemaker, Alt-VFX/T-DA and co-created with Ollie Beeston.

Great Northern,”Instaradio”

One of my first projects at Meta Creative Shop. The idea came from Rich Williams, ECD at Clems: “How can we use Instagram to target people on the radio?”. My role was to figure out the best ways of leveraging the platform, as well as give the campaign structure, orchestration (Insta to Radio, Radio to Insta, Insta to amplification and so on), and create a distinct look.

Village Roadshow “Assassing Training Bot”

Truly collaborative effort at Isobar. We basically broke down every possible functionality in Facebook Messenger, and used it to gamify and training course that promised to turn the best of the best into Secret Agentes of Chaos. The experience was the launch of the American Assassin movie in Australia.

Mondelez, “The Storybot of Real”

Your dog’s happy space, Visit Victoria

Deadly Questions, Aboriginal Victoria

Yourself, NAB

Cat VR, Zoos Victoria

Priceless Sydney, Mastercard

Life, by Okinawa, Prefecture of Okinawa

Neuromedic, ACU