I’ve led teams at the world’s biggest agencies, including Ogilvy, DDB, Isobar/Dentsu, BBDO, and Meta Creative Shop ANZ.

I thrive in working with my team and the company’s leadership to build and protect the full creative experience. From how to find uniquely human ideas to bring them to life with brilliance, cultural relevance, tech enablement and a deep understanding of media algorithmic context.

I firmly believe that craft, scale, and creative joy can coexist.

META CREATIVE SHOP

Head of Creative Shop ANZ

CLEMENGER BBDO

Executive Creative Director

ISOBAR AUSTRALIA

National ECD

MERCERBELL

Digital Creative Director

HAVAS

Digital Creative Director

JWT

Digital Creative Director

DDB

Digital Creative Director

OGILVY

Regional Creative Director

OGILVY

Copywriter

I’ve won and judged (not simultaneously) many awards like Cannes, D&AD, AWARD, OneShow, LIA, Spikes, Webby’s, and more. 

People tell me I’m a good public speaker. I’ve shared my opinions at SXSW, Rare, The Marketing Society in SG and many other events. I’ve also tutored AWARD School for over a decade, and was part of the Advisory Board of RMIT, because I love this industry.