Sometimes an idea is a new way to enable clients successfully embrace emerging tech. I created a framework for CBA internal creative team that allowed them to produce on-brand copy and compelling videos from their content library, at light speed.
Cadbury “Santa Lives”
A truly innovative project thanks to a great partnership with Mondelez, Wavemaker, Alt-VFX/T-DA and co-created with Ollie Beeston. We used Ai throughout the production process, from mocap to synching voice with mouth movements.
Great Northern,”Instaradio”
Partnership with Rich Williams, ECD: “How can we use Instagram to target people on the radio?”. My role was to figure out the best ways of leveraging the platform, as well as give the campaign structure, orchestration and create a distinct look.
Village Roadshow “Assassing Training Bot”
Truly collaborative effort at Isobar. We basically broke down every possible functionality in Facebook Messenger, and used it to gamify and training course that promised to turn the best of the best into Secret Agentes of Chaos. The experience was the launch of the American Assassin movie in Australia.
Your dog’s happy space, Visit Victoria
Deadly Questions, Aboriginal Victoria
Yourself, NAB
We combined several types of AI in this project: facial recognition, natural language interpretation, association with iconography and the creation of the personalised portraits.
Cat VR, Zoos Victoria
Priceless Sydney, Mastercard
